SUNBEAR HEALTH SUPPLIES
To provide Sunbear Health Supplies’ with a new range of contemporary, organic and radiant packaging expressing the vitality and quality of the natural products. The vibrant illustrated labels were designed in alignment with the pre-existing ‘Sunbear’ logo illustration. This colourful packaging stands out on the shopping shelves compared to pre-existing brown and natural packaging of the ‘competition’ products.
“Linda is great and personable with an eye for detail. She has been able to give my business a full new fresh look with her eye catching original graphic design… this has catalyzed more business and revenue. I highly recommend her. Investment for life.”
Gerald Heutink
Sunbear Health Supplies
Overall, we provided a fresh and contemporary upgrade to their brand. With an established illustrated ‘sunbear’ logo, we created new typography which expressed simplicity and clarity in the logo identity design. In addition, the essence of vitality, glow and health was reflected in the new health supplement packaging designs by a glow of sunshine.
We identified Sunbear Health’s key values of natural health, well being and love of nature. Alongside, we communicated the essence of the brand’s personality such as vitality, joy, courage and positive living through the colour palette, graphics and typography. The brand strategy for the advertising campaign is based upon the founder’s wholistic eastern philosophy of well being, caring nature and high quality of supportive service.